Become an OTBT Touring Route Partner
Off The Beaten Track sends self-guided travellers along carefully curated New Zealand routes. When a stop is on the route, they come to you. Join free — just offer a small perk for passport holders and we'll send them your way.
Why join the OTBT route network?
A steady stream of new customers
Self-guided travellers following OTBT routes are pre-qualified visitors already heading down your road — people who wouldn't otherwise find you.
Completely free to join
No listing fees, no commission, no locked-in ad spend. Your only investment is a small welcome perk for passport holders — a 5% discount, a free coffee, or something similar.
Featured on the route map & highway guide
Partners get a pinned listing on the route map, a discount code, and a dedicated profile so travellers can find you, plan stops, and use your perk.
How it works
You register your interest
Fill out the form below. Tell us what you offer and where you're based — takes about two minutes.
We set up your listing
We create your free listing on the OTBT Highway Guide and add you to the relevant route map(s).
You add your perk
Choose a small welcome perk for passport holders — 5% off, a free coffee, or whatever works for your business. Your Official Partner Offer badge goes live.
Travellers come to you
Passport holders earn points for visiting your stop, giving them a real reason to detour to you. You get the foot traffic — no cost, no commission.
What you get as a partner
We steer overseas riders straight to your door.
Most OTBT travellers are international visitors on a once-in-a-trip New Zealand adventure — so the goal isn't repeat business, it's making sure they choose you over the place down the road. Every passport is a points-based game: riders earn puzzle points by physically checking in at stops along the route, and the more valuable the stop, the more points it's worth. When your business is listed, riders have a real reason to detour to you.
1. You're on the route
Your stop is pinned on the official route map with your points value shown next to your name.
2. Riders check in
Travellers physically arrive, check in on their phone, and earn points toward unlocking their reward puzzle.
3. You get the booking
Points reward the visit — so riders detour to you, use your discount code, and spend with you.
Custom point values and rider reward tiers
Custom point values and rider reward tiers are unlocked once your business profile is active.
Riders collect points across the whole route to unlock their puzzle pieces and claim a completion reward — so a listing on OTBT isn't just marketing, it's a reason to visit.
Register your interest
It takes about two minutes. We'll be in touch within two business days.